Why every digital transformation strategy needs to include Wi-Fi optimization

We’ll get to the “why” in just a moment…. Let’s make sure we’re all on the same page, first.

What is enterprise digital transformation?

Enterprise digital transformation is the process of using digital technologies to fundamentally change how a business operates and delivers value to customers. It involves the integration of digital technology into all areas of a business, leading to fundamental changes to how the business operates and how it delivers value to customers. The ultimate goal of digital transformation is to improve organizational efficiency, effectiveness, and agility in an increasingly digital world.

What is the digital employee experience?  Sometimes referred to as DEX.

The digital employee experience refers to the interactions that employees have with an organization’s digital tools, systems, applications, and processes. It encompasses everything from the technology that employees use to do their jobs, to the way they access information and collaborate with colleagues. A positive digital employee experience can improve employee satisfaction and engagement, increase productivity and revenue, and drive innovation within the organization. On the other hand, a negative digital employee experience can lead to frustration, low morale, and decreased efficiency. Companies that prioritize the digital employee experience aim to create an intuitive, seamless, and engaging digital environment that supports employees in their work and helps them achieve their goals.

You can’t have one without the other

You can’t talk about digital transformation without understanding how employees, customers and other constituents access digital information.  Wi-Fi and wireless devices have become popular in business for several reasons:

1. Increased mobility: Wi-Fi and wireless devices allow employees to work from anywhere, increasing their mobility and flexibility. (7SIGNAL can optimize an employee’s home Wi-Fi as well)

2. Improved productivity: By allowing employees to access information and communicate from anywhere, optimized Wi-Fi and wireless devices can increase efficiency and productivity.

3. Cost savings: Wi-Fi and wireless devices eliminate the need for wired networks, reducing the costs associated with installation and maintenance. Also, be optimizing enterprise Wi-Fi with software, you get more from the network without upgrading or refreshing. 

4. Improved collaboration: With reliable and stable Wi-Fi and wireless devices, employees can collaborate and communicate with each other in real-time, regardless of their location.

5. Scalability: Wi-Fi and wireless networks are easily scalable, making it easy for businesses to add new devices as they grow. New office buildings aren’t even outfitted with networking cables.

6. Access to cloud computing and business applications: Wi-Fi and wireless devices provide easy access to cloud computing resources, enabling employees to work with the latest technology.

None of these benefits matter without dependable Wi-Fi

In today’s rapidly changing technological landscape, organizations are increasingly seeking digital transformation strategies to stay ahead of the competition and meet the changing needs of customers. One of the key elements of digital transformation is ensuring a positive digital experience for customers – Wi-Fi is the single biggest point of failure!  (Regardless of what brand of Access Points you have)

A high-quality Wi-Fi experience is an essential component of a successful digital transformation strategy. It is a critical aspect of the overall digital employee/customer experience, as it enables customers and employees to access information and services through their devices seamlessly and efficiently.

In many cases, customers expect Wi-Fi to be available and reliable, and a poor Wi-Fi experience can negatively impact the overall customer experience and lead to lost business. By monitoring Wi-Fi networks, using a platform like 7SIGNAL, organizations can gather data and insights on the performance of their networks, including availability, speed, roaming and reliability. This information can then be used to make informed decisions about how to improve the Wi-Fi experience. For example, if data shows that a particular area of the network is consistently slow, the organization can make changes to improve the speed and reliability of the network in that area.

Wi-Fi optimization can also help organizations to increase operational efficiency. By tracking Wi-Fi usage patterns and identifying areas of the network that are frequently congested, organizations can optimize their networks to ensure that they are being used effectively and efficiently. This can lead to reduced downtime, increased productivity, and a lower total cost of ownership for the network.

7SIGNAL can provide organizations with valuable insights into customer and employee behavior. Data on Wi-Fi usage can reveal which areas of a store or facility that are most popular with customers and employees, or which services are most frequently accessed via Wi-Fi. This information can then be used to inform business decisions, such as where to allocate resources or how to optimize the physical layout of a facility.

Now you know, the digital experience (and ultimately the Wi-Fi) is a critical element of a successful digital transformation strategy. 7SIGNAL provides organizations with valuable insights into the performance of their networks and the behavior of customers and employees and can help organizations to improve the overall digital experience, increase operational efficiency, and help make informed business decisions. Organizations that prioritize Wi-Fi optimization as part of their digital transformation strategy are well positioned to stay ahead of the competition and meet the changing needs of customers in a rapidly evolving technological landscape.

The ROI of Wi-Fi monitoring

The Return on Investment (ROI) of Wi-Fi monitoring is an important consideration for organizations as they seek to optimize their digital transformation strategies. Implementing Wi-Fi monitoring can lead to a range of benefits, including improved customer experience, increased operational efficiency, and valuable insights into customer behavior. These benefits can directly impact the bottom line of an organization, leading to improved ROI.

Gartner estimates downtime can cost organizations upwards of $5600 per minute!  Improved customer experience is one of the key benefits of Wi-Fi monitoring, and this can have a direct impact on ROI. For example, customers who have a positive Wi-Fi experience are more likely to return to a business, leading to increased repeat business and customer loyalty. Additionally, customers who have a positive Wi-Fi experience are more likely to recommend a business to others, which can help to drive new business and increase overall revenue.

Increased operational efficiency is another key benefit of Wi-Fi monitoring, and this too can have a direct impact on ROI. By optimizing the performance of Wi-Fi networks, organizations can reduce downtime, mitigate risk, increase productivity, and lower the total cost of ownership for their networks. This can lead to increased efficiency, improved productivity, and a more streamlined operations, all of which can contribute to improved ROI.

The 7SIGNAL platform can provide organizations with a range of benefits, including improved customer experience, increased operational efficiency, and valuable insights into customer behavior. These benefits can directly impact the bottom line of an organization, leading to improved ROI. Organizations that prioritize Wi-Fi monitoring as part of their digital transformation strategy are well positioned to realize the full benefits of this technology and improve their overall return on investment.

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